D.I.M.E.S. & COMPANIES

DEI (Diversity, Equity, Inclusion) In Media, Entertainment & Sport - D.I.M.E.S.

DEI (DIVERSITY, EQUITY, INCLUSION) in Media, Entertainment & Sport

From Television to film, Music, Media, Entertainment and the sports industry, it is a known fact that the media and allied industries is a multi-billion dollar industry that has a large number of businesses working to provide content.

The huge network of different indices that makes up the industry presupposes that there is an acknowledgement of the diversity inherent in it and an intentional effort towards creating a just and inclusive environment within the industry, but this is not the case. There is still a lot of work to be done in entrenching the culture of Diversity, Equity and Inclusion in the work/business culture of companies within the industry.

The DEI gaps and challenges

We all consume media content throughout the day, from the morning newspaper articles, to the midday television shows and the evening football, so it is a challenge that the diversity in the consumer base of the industry is not reflected in its general business culture.

Creating a fairer, equitable and much more inclusive work environment for diverse kinds of people involved in the media industry is not negotiable, as BIPOC (Black, Indigenous, and people of color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups deserve to move from being underrepresented and underserved in an industry that they constitute a huge part of; as consumers.

It is therefore imperative that the problem of racial inequality, unconscious bias and stereotyping that exists in the media, sports and entertainment industry is addressed by business leaders and major players within the industry.

What is the D.I.M.E.S. CSR 2.0 intervention?

D.I.M.E.S. (Diversity In Media, Entertainment, Sport) is a CSR 2.0 (Corporate Social Responsibility) program and initiative designed with a special focus on providing strategic and innovative DEI support to media and allied industry players, companies and organizations, with a view to creating a lasting impact for a radical but sustainable change in the work culture that encourages racial injustice, inequality and general discrimination of persons who identify as BIPOC (Black, Indigenous, (and) People of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups, while enthroning the tenets of diversity and inclusivity within the media, entertainment and sports industry.

The need for the D.I.M.E.S. intervention

Creating a fairer and safer space for everyone to thrive in is a necessity that should be prioritized in the media industry. This is because it is unjust and even illegal for anyone to be judged unfairly, denied opportunities, left out or even have to deal with subtle or direct threats in their workplace because of their race, ethnicity, life experience, gender, sexual orientation, ability or disability.

There is a need for a robust implementation of DEI within media industry workplaces; from having a DEI team that ensures a strict compliance with policies that requires that everyone on set or in a media office is treated inclusively and fairly to portraying diverse casts and members in all kinds of work!

Mission Statement

Our mission is to create and implement diversity-centered strategies, initiatives and programs that will pave way for the overall inclusion of underserved and underrepresented groups within the media, entertainment and sports industry through effective partnerships.

How you can help the D.I.M.E.S. initiative

As a business leader and company within the TV, Film, Music, Media, Entertainment and Sports industry, you can help by taking advantage of our specially curated and industry specific DEI programs, initiatives and strategies through active partnerships that allow us carry out Corporate Social Responsibilities (CSR) on your behalf. This will serve as your organization’s contribution to the fight against discrimination and racism within the industry.

The value of achieving racial equity in the industries of TV, Film, Music, Media, Entertainment and Sport: €60 billion

66%


2 out of 3 job candidates seek companies that have diverse workforces.

Glassdoor

74%

74% of millennial employees believe their organization is more innovative when it has a culture of inclusion

Deloitte

230%


Inclusive companies get 2.3 times more cash flow per employee.

Josh Bersin

Linking our work at D.I.M.E.S. to SDG's.

At D.I.M.E.S., we appreciate the fact that there is a constant struggle to ensure that every human gets a chance at enjoying diverse and inclusive opportunities needed that meets their needs and desires in other to maximise their individual outcomes. We believe that providing the said opportunity is the bedrock upon which the Sustainable Development Goals (2030 Agenda) was designed by the United Nations.

We have proudly aligned our work with relevant SDGs in a bid to promote equality, reduce income inequalities and encourage inclusive education to reinforce an upward trend of social mobility and wealth creation.

The SDGs as Global Goals are designed in a way that allows everyone make a contribution, either as individuals, corporate bodies or civil society. Therefore D.I.M.E.S. is poised towards answering the call to action of the United Nations by leveraging on the versatility of the goals to positively impact the media, entertainment and sports industry through its provision of innovative services, vibrant partnerships and collaborative efforts. We currently identify with the following specific SDGs in our work:

D.I.M.E.S. work contributes to achieving a number of these life-changing Sustainable Development Goals (SDG's).

This goal is targeted at the reduction of inequality within and among countries. It specifically calls for the eradication of inequalities in income as well as those that are based on age, sex, disability, race, ethnicity, origin, religion or economic or other status within a country.
Gender bias is undermining our social fabric and devalues all of us. It is not just a human rights issue; it is a tremendous waste of the world’s human potential. By denying women equal rights, we deny half the population a chance to live life at its fullest. Political, economic and social equality for women will benefit
This SDG encourages the creation of jobs with a view to improving general living standards, providing sustainable economic growth. The D.I.M.E.S. initiative leverages on this SDG in tailoring some of its program towards the promotion of sustained, inclusive and sustainable economic
Our work at D.I.M.E.S, in line with the CSR 2.0 initiative keys into the SDG objective of ensuring quality education through some of our DEI strategies and programs tailored towards facilitating access to inclusive and equitable quality education that allows for the provision of lifelong

What D.I.M.E.S. offers companies who join the initiatives?

- D.I.M.E.S. Offers Media, Entertainment and Sport companies a platform and the possibility to profile its company DNA, and everything they are doing nationally/internally to enhance Diversity, Inclusion, and equity.

- Inform untapped talent and the national/International D.I.M.E.S. community what strategies have been put in place, what are the new hiring procedures of your company in regard to DEI (Diversity, Equity, Inclusion).

- HR department? How do you retain diverse employees, how do you support inclusion? etc….
D.I.M.E.S. can assist.

- D.I.M.E.S. “Connect” created for companies to reexamine their DEI initiatives and to also share their company’s journey towards a more Diverse and inclusive industry.

- Advancing workplace diversity is more important today than ever before. It's time to unlock the advantages of a diverse and modern workplace. D.I.M.E.S. can assist.

- A platform to evolve and gain access to diverse talent lowering the risk of a shrinking candidate pool, which can ultimately lead to loss in profitability

- Attract hidden talent.

If you are a company hailing from TV, Film, Music, Entertainment, Media or Sport who would like to find out more about getting involved in the D.I.M.E.S. CSR 2.0 initiative visit our page Supporting D.I.M.E.S. or Contact Us.

Lead By Example

FREQUENTLY ASKED QUESTIONS

What is the D.I.M.E.S. CSR 2.0 initiative?
  1. D.I.M.E.S. (Diversity In Media, Entertainment, Sport) is a CSR 2.0 (Corporate Social Responsibility) program and initiative designed by The P.A.S.C.A.L. Foundation (ANBI) to create a mutual synergy between media, sports, and entertainment companies/organizations along with industry talent identifying as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups.
     
    The initiative also has a special focus on providing strategic and innovative DEI support to media and allied industry players, companies and organizations, in discharging their desired CSR Programs, with a focus on benefitting underserved and underrepresented members of the society.
What are the major goals of the D.I.M.E.S. initiative?
The major goal of the D.I.M.E.S. initiative is to enthrone the tenets of diversity and inclusivity within the media, entertainment and sports industry. The initiative aims at creating a lasting impact for a radical but sustainable change in the work culture that encourages racial injustice, inequality and general discrimination of persons who identify as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups. It aims at achieving the above goals through strategic partnerships and collaborations with business leaders and companies within the media, entertainment and sports industry.
How is the D.I.M.E.S. initiative significant to the achievement of DEI in the media, entertainment and sports industry?
D.I.M.E.S. initiative seeks to harness the immense capabilities of individuals and corporate entities in the media, entertainment and sports industry to promote racial justice, equality and inclusivity which will in turn influence the socio-economic development of underrepresented and underserved groups within the sector regardless of their age, gender, sexual orientation, race, ethnicity, life experience, or disability. It seeks to achieve this through specially designed programs and set of strategies that allow members of the initiative make a concrete commitment to ensuring that their corporate culture is diverse, equitable and inclusive, while also guaranteeing supplier diversity in the media industry supply chain.
All of the above efforts will encourage a significant and major change in the way DEI is viewed in the media, entertainment and sports industry, thus creating organic and measurable growth rate overtime.
What type of CSR projects can be made available under D.I.M.E.S. CSR 2.0?
Some of the CSR projects that can be made available include D.I.M.E.S. Connect, D.I.M.E.S. Masterclass, D.I.M.E.S. Empowerment Pact, D.I.M.E.S. TOP100 Awards, etc.
What is the D.I.M.E.S. Empowerment Pact?
This is an accord between the D.I.M.E.S initiative that seeks to collaborate with leading global marketplaces, business leaders and corporate entities in the TV, Film, Music, Entertainment, Media and Sports industry to map out socio-economic opportunities within the industries to talented individuals and businesses who fall within the BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups category.
 
The pact is targeted at seeking out special opportunities that will be of immense benefit to both members of the initiative and the underrepresented and undeserved members of society viz a viz persons who identify as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups.
 
Collaborations under the pact also presents an opportunity to the above persons to attend TV, Film, Music, Media, Entertainment and sports industry related conferences, conventions, symposium, seminars, summits and related industry events for the first time at a specially negotiated and discounted rate of 50-75% lower than the regular attendance fee.
What is the D.I.M.E.S. “Top 100 Awards”?
It is an annual event that acknowledges and promotes iconic companies and individuals who are a great example and model of diversity, equity and inclusion in the global business community. This award program is aimed at encouraging DEI efforts and strategies of businesses and corporate organizations within the TV, Film, Music, Media, Entertainment and Sport industry.
What is D.I.M.E.S. Connect?
D.I.M.E.S. connect refers to the innovative solutions provided under the D.I.M.E.S. initiative which entails organizing conferences and special networking events that connect talents with each other in other to foster community, cooperation and a platform for mutual support.
The D.I.M.E.S. Connect initiative also provides a structure for corporate diversity and inclusion ‘liaison’ programs that connects diverse media, sport and entertainment professionals with leading companies and role models.
The D.I.M.E.S Connect creatively channels the programs under this program towards the promotion of sustained, inclusive and sustainable economic growth, full and productive employment and decent work for individuals who identify as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups within the media, entertainment and sports industry.
What is the D.I.M.E.S. Master-class?
The D.I.M.E.S Master-class is an initiative that leverages on collaborations with local and international partners in the TV, Film, Music, Media, Entertainment and Sports industry to hold master-class and mentoring sessions for individuals identifying as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups. who are interested in making an inroad into the industry as individuals or business owners.
 
The master-class will be channeled towards  enabling the said individuals acquire relevant skills in TV/Film Production, TV format Creation (Unscripted/Scripted), Film/TV Directing, Showrunner, Animation, Light and Sound, Artist Management, Music Production, Sports Agent, Marketing and allied digital and traditional skills.
What are the requirements to sign up for the D.I.M.E.S. initiative?
Becoming a member of the initiative requires the following prerequisites:
  • Must be a corporate organization or business leader in the TV, Film, Music, Entertainment, Media or Sports industry or
  • Must be an individual identifying as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups.
  • Execution of a pledge that doubles as a formal commitment as a member.
Note that the pledge signifies the company’s commitment to the adoption of Diversity, Equity and Inclusion in its corporate culture and an intentional effort to adopt anti-discrimination and anti-racism policies in its hiring, employment, promotion, supply chain and other relevant processes within the media, entertainment and sports industry. It also represents a commitment to collaborate and partner with D.I.M.E.S. initiative on DEI projects that seeks to create job opportunities within their company or industry for BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups in support of the vision for a better future for underserved and underrepresented people in the community.
What is the D.I.M.E.S. CSR 2.0 Pledge?
The D.I.M.E.S. Pledge represents the commitment between the initiative and its members; individuals and corporate bodies to imbibe and uphold the tenets of Diversity, Equity and Inclusion in their corporate processes and workplace culture.
           The pledge also constitutes a form of solemn promise by members to ensure that BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups, including other underserved and underrepresented groups of qualified individuals within the society are well considered by members in the promotion of their DEI efforts in the hiring, promotion, supply chain and related company processes.
           We aim at getting a targeted number of 1000 companies taking the D.I.M.E.S. CSR 2.0 Pledge by 2030 to align with our adoption of the United Nations SDG goals.
What are the benefits available to members of the D.I.M.E.S. initiative?
A membership of the D.I.M.E.S. initiative allows for an access to DEI boosting programs and strategies, plus robust DEI related opportunities and access to the following:
  • Conferences and special networking events that provides corporate diversity & inclusion “liaison” programs in a view to connect diverse media, sport, and entertainment professionals with leading companies and influential role models within the industries through conferences and special networking events.
  • Online and offline conference events, with panelists and guest speakers and specially sourced representatives and business leaders from leading companies in the media, sports and entertainment industries
  • Talent Hunt events with a special focus on extracting talents in a Diversity, Equity and Inclusion compliant manner.
  • Facilitator services for diverse professionals and corporate bodies in organized events and programs to promote DEI within their business community.
  • Hosting Masterclass and Mentoring sessions for individuals identifying as BIPOC, LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups. Allowing them to acquire skills in TV/Film Production, TV format Creation (Unscripted/Scripted) Film/TV Director, Showrunner, Animation, Light and Sound, Artist Management, Music Production, Sports Agent, Marketing, etc.
Is there any financial obligation on members of the D.I.M.E.S. initiative?
No.
There is no monetary obligation, fees, dues or payments in respect of individuals or companies’ membership of the D.I.M.E.S. initiative. However, we encourage members; individuals, business leaders and corporate bodies within the media, sports and entertainment industry to make voluntary contributions towards the funding of our work with the D.I.M.E.S. DEI initiatives.
Is there any legal implication for signing up as a member of the D.I.M.E.S. initiative?
No.
The initiative is wholly voluntary and as such do not result in any legal implication for either party.
Does being a member of the D.I.M.E.S. initiative affect a company’s DEI strategy or programs?
No.
The D.I.M.E.S. Initiative only complements a company’s DEI policy by enhancing it and providing more tested strategies without compromising the existing arrangements. Also, in cases where there is no DEI policy on ground, the D.I.M.E.S. initiative encourages the adoption of DEI workplace culture while providing a rich foundation upon which the company may base its DEI policies and strategies.
Does membership of the D.I.M.E.S. initiative help in promoting the SDG goals of companies?
Yes.
We have proudly aligned our work with relevant SDGS in a bid to promote equality, reduce income inequalities and encourage inclusive education to reinforce an upward trend of social mobility and wealth creation. D.I.M.E.S. is poised towards answering the call to action of the United Nations by leveraging on the versatility of the goals to positively impact the media, entertainment and sports industry through its provision of innovative services, vibrant partnerships and collaborative efforts.
           We currently identify with SDG 5, 8 and 10 of the United Nations Goals in our work at the D.I.M.E.S. initiative. This will sure rub off positively on the SDG goals of members.
         We aim at getting a targeted number of 1000 companies taking the D.I.M.E.S. CSR 2.0 Pledge by 2030 to align with our adoption of the United Nations SDG goals.
Are members of the initiative required to provide any yearly report or evidence to prove their commitment to the D.I.M.E.S. initiative?
No.
However, for the purpose of accountability and evaluation for statistics collation purposes, we may request for information on the progress of DEI programs and strategies introduced by the D.I.M.E.S. initiative to determine its effectiveness.
Is the membership of the D.I.M.E.S. initiative for a specific term?
No.
There is no specified membership term once members sign up.
Are the employees of companies that are members of the D.I.M.E.S. initiative required to make any commitment to the initiative?
No.
We do not require employees to perform any DEI tasks outside the workplace or workplace policy and we also do not request their commitment in any areas other than their workplace environment.
Does the D.I.M.E.S. initiative provide leadership opportunities to members?
Yes.
This is to the extent that we may request members to nominate representatives from their companies to lend their expertise on our advisory board.
What is the progress evaluation technique of the D.I.M.E.S. initiative?
We monitor our DEI progress through the responses and feedbacks from interviews, anonymous polls, surveys and questionnaires issued to our members and other stakeholders.

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